sms marketing

sms marketing has fascinated all news channels, entertainment channels and newspapers. i think it is good way to interact with viewers and get feedback of shows. it sounds like a great idea but a close look tells a different story. you decide...

few observations:
an actor pops up on zoom channel and asks the name of his yet-to-be-released movie.
options are:
a. De Taali
b. De Taali
c. De Taali

MTV India is hosting lots of reality shows now-a-days. During one such reality show "on the job", channel asks one simple question.
which one of following devices a photographer does work with ?
a. AK-47
b. AK-56
c. Camera

Channel 9XM is full of some strange questions like...it shows a pic of Amitabh Bachchan.
Question is " who is this actor ?".
options:
a. Amitabh Bachchan
b. Sharukh Khan

all such questions have two common things.
first is...channel requests viewers to send sms with correct option on some four or five digits number. second is...you don't have to worry about the correct option of these questions. winners are supposed to get gold coins or dinner with star or some imaginary prizes.

one sms charge is only 3 to 6 rupees.