Be an Ass, Get a Lass!

today morning when i was scanning headlines through newspaper 'The Times of India', one news grabbed my eyes. heading was 'Be an Ass, Get a Lass!'. a European research group, after few years of observations, has concluded a pattern in liking of female: female like more when male attempt some kind of foolish things to please them without looking in poor light.

so, "anyone who doesn't want an Ass ?"